Earning

Links to some of my most interesting earning-related articles are listed below in an easy-to-follow format. 

They are grouped under the following headings:
  • Employment
  • Starting a Business

Employment

New Year's Eve cash earners (for the rest of us)

Book review: Manager’s Guide to Social Media

Starting a Business

Key person of influence – brand accelerator workshop

Key person of influence – discovery session

Starting a business – initial planning

Starting a business – where to go for advice

Starting a business – business structures

Starting a business – registering for an ABN, business name(s), domain name(s), et al

Starting a business – licenses and permits

Starting a business – innovation and intellectual property

Starting a business – preparing a business plan

Starting a business – obtaining finance

Starting a business – tax and legal obligations

Starting a business – setting up operations

Starting a business – preparing a marketing plan

Starting a business – products and pricing

Case study: starting a new business

Book review: The Naked Millionaire

Starting a business – value proposition and elevator pitch

Starting a business – distribution strategy

Starting a business – publishing

Starting a business – advertising and promotions using traditional and social media

Starting a business – partnering

Starting a business – networking

Case study: establishing a brand

Book review: Become a Key Person of Influence

Case study: building a profile via conference presentations

Book review: The Penguin Small Business Guide

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