Tuesday, 17 September 2013

Book review: The Penguin Small Business Guide

The Penguin Small Business Guide by Nicholas Humphrey
The Penguin Small Business Guide
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Today I’m taking a break from tax to bring you a new book review.

The Penguin Small Business Guide (the complete reference handbook for small to medium enterprises) was authored by Nicholas Humphrey, a corporate law partner at Norton Rose, the author of several bestselling books, and a regular contributor to the media.

The book aims to provide a general introduction to setting up and running a small to medium business.

Its contents include:
  • Chapter 1 – The concept for your business
  • Chapter 2 – The business plan
  • Chapter 3 – Understanding your market
  • Chapter 4 – Developing your marketing strategy