Sunday, 24 March 2013

Case study: building a profile via conference presentations

Building your own personal profile is as or more important to your career than building your business brand.  Businesses come and go, but when it comes down to it, there’s only one you.

As I’ve covered earlier this month, key ways to build your business profile include:
  • Establishing your value proposition and “pitch”
  • Publishing – whether on- or offline
  • Partnering with others to spread your profile and penetration
  • Promoting your brand
  • Networking with other businesses and potential partners
Each of these can equally be applied to promoting brand YOU.

A key aspiration of mine is to become “web famous” – i.e., when you google my name, a whole list of my accomplishments will appear.  While it may seem vain, I do think that it’s important to check what google has to say about you periodically.  Photos of “that” party are probably not in line with the image you want to achieve, while references to your latest publications and speeches should rise to the top.

Ways to increase your profile include registering with popular social media tools such as:
  • Social networking sites – e.g., Facebook
  • Business networking sites – e.g., LinkedIn
  • Blogging sites – e.g., Blogger, Wordpress
  • Microblogging sites – e.g., Twitter
  • Video sharing sites – e.g., YouTube
  • Presentation sharing sites – e.g., Slideshare.net
  • Photo sharing sites – e.g., Flickr
  • Image sharing sites – e.g., Pinterest