Thursday, 7 March 2013

Starting a business – networking

The value of networking is priceless, whether you are a small business owner or a corporate suit. Networking helps you raise your business profile, provides you with the opportunity to interact with others and learn from their experiences, and provides partnering opportunities to increase sales and manage costs.

In today’s post, I’ll cover three topics:
  • Importance of networking
  • Networking tips
  • Women’s business networks
  • Networking websites
The way that women network has been shown to be a bit different to men, so there’s a bit of a feminine slant today.

Importance of Networking

I found an interesting article that discusses the differences between male and female entrepreneurs:
http://www.smh.com.au/small-business/managing/blogs/enterprise/mars-and-venus-the-difference-between-male-and-female-entrepreneurs-20110223-1b5kc.html.


The article quotes a couple of business coaches, Jen Dalitz and Joel Norton, on the different approaches men and women take to networking:

Dalitz … says men and women approach networking in a vastly different way. “In fact, men don’t even call it networking,” she says. “Men call it mateship. You help your mate. So it means, from a business development point of view, men generally see nothing wrong with calling people they know and asking them: ‘Do you know anyone I can talk to?’ They tend to get up and running quickly when it comes to their business.