Sunday, 10 February 2013

Starting a business – registering for an ABN, business name(s), domain name(s), et al

Once you’ve decided on a business structure, you’ll need to register the business or company, and also register for taxation.

Register your business or company

Register your business name

A business name is the name or title under which a person, or other legal entity, trades.  It identifies you to your customers and can differentiate you from your competitors.

If you choose to operate as a sole trader, partnership or a trust, and the business name is not your first name and surname, you need to register your business name with the Australian Securities and Investments Commission (ASIC).  The ASIC system allows you to search existing business names before progressing with an application to register a new business name.

You must have an Australian Business Number (ABN) before you can register a business name online (refer to or see below for more details). You can then register your business name either through the ABN application or through ASIC Connect at

Before registering, you should also check that your proposed name does not already have a trade mark registered against it. You can search Australian trade marks at IP Australia Trade Mark Check (